Case Studies

Optimizing Advertising Billing: Best Practices for Publishers

This white paper offers comprehensive guidance to help publishers streamline their advertising billing processes and enhance revenue generation. By implementing the strategies outlined here, publishers can optimize cash flow, minimize billing discrepancies, and foster long-term advertiser loyalty.

Achieving Self-Service Operational Excellence in Ad Sales: A Guide for Media Companies

While the large and national segments have been holding steady or declining. Medium-sized and more locally oriented advertisers have grown tremendously, primarily using self-service platforms for digital advertising like those on Google Ads and Facebook. Traditional publisher can also benefit from this trend by providing self-service platforms for this segment

How to Achieve Converged Billing Excellence with Audience Platform

Discover how Audience Platform’s converged billing solution can help you manage your converged campaigns with ease and accuracy, boosting your revenue and future-proofing your business.

How Audience Platform Solved the Biggest Billing Challenge for a Leading Broadcasting Network

Learn how Audience Platform, the leading converged billing solution, helped a broadcasting network boost their revenue recovery by automating and simplifying their advertising credits and collections.

Case Study: Revolutionizing Accounts Receivable Management for a Leading Media Conglomerate

Audience Platform, a trailblazer in converged ad operations, undertook a transformative journey to redefine and streamline Accounts Receivables (AR) for media publishers. This case study delves into how Audience Platform's innovative solutions revolutionized AR processes, providing unparalleled efficiency, accuracy, and control.