How Audience Platform Solved the Biggest Billing Challenge for a Leading Broadcasting Network

Client Overview

Leading National Broadcaster, a prominent player in the broadcasting industry, faced significant challenges in managing their credits and collections processes. With a diverse portfolio of advertising clients ranging from large agencies to small local businesses, they needed a streamlined solution to reduce outstanding receivables and improve cash flow.

Challenges

Leading National Broadcaster's existing credits and collections process was fraught with inefficiencies:

• High Days Sales Outstanding (DSO): Averaging 90 days, leading to cash flow constraints.
• Manual Processes: Reliance on spreadsheets and manual tracking resulted in errors and delays.
• Resource Intensive: A dedicated team of 10 was required to manage collections, diverting resources from strategic initiatives.
• Client Dissatisfaction: Frequent billing discrepancies led to strained client relationships.

Solution

Leading National Broadcaster partnered with Audience Platform to implement an automated credits and collections system. Key features included:

• Automated Invoicing: Seamless integration with Leading National Broadcaster's billing system ensured timely and accurate invoicing.
• Predictive Analytics: AI-driven insights identified at-risk accounts and prioritized collection efforts.
• Self-Service Portal: Clients gained 24/7 access to view invoices, make payments, and resolve disputes.

Results

Within six months of implementation, Leading National Broadcaster experienced transformative results:

• Reduced DSO: Achieved a 40% reduction, bringing DSO down to 54 days.
• Operational Efficiency: Freed up 60% of the collections team's time, allowing reallocation to strategic projects.
• Cost Savings: Reduced collections-related costs by $500,000 annually.
• Improved Client Relationships: 25% increase in client satisfaction scores due to enhanced transparency and communication.

Client Testimonial

"Implementing Audience Platform's solution was a game-changer for us. Not only did it streamline our collections process, but it also significantly improved our cash flow. Our clients appreciate the transparency and ease of use the new system provides. It's been a win-win for everyone involved." - Emily Tran, CFO, Leading National Broadcaster

Conclusion

By automating their credits and collections processes with Audience Platform, Leading National Broadcaster not only improved their financial health but also strengthened client relationships. The efficiencies gained have positioned them for sustainable growth and success in the competitive broadcasting industry. This version maintains the structure of the original case study while replacing references as requested. It emphasizes the challenges faced by Leading National Broadcaster and highlights the impact of the implemented solution.